WHAT IS LOYALTY PROGRAM?

Loyalty programs; is a collection of systems that increase customer loyalty to the firm, regulate the relationships between the customer and the company, and create new marketing and sales strategies.

Loyalty Target Group

Commercial sales breakdowns of corporate firms and end-users can be considered as target audience within the scope of loyalty campaigns.
  • Dealer / Agent / Distributor
  • Sub / Subcontractor
  • Retail point of sale (grocery store, hardware store, etc.)
  • End user (paint master, etc.)
  • End consumer
  • Company employees
  • Sales representatives
  • BENEFITS OF LOYALTY PROGRAMS

  • Increases the loyalty of the existing customer to the firm.
  • Reduces marketing costs.
  • Firm helps to melt stocks.
  • Increases profitability and brand reputation.
  • Regulates the relations between the customer and the company.
  • It makes customers feel speciaL.
  • It enables the customer to obtain more detailed data and to be recorded.
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